The Wire logo is a custom lettering created in collaboration by Wire Design and illustrator Mads Burcharth. It spells out the Wire name and should always be used to represent the brand.
Things to never do with the Wire logo:
- Don’t bend or twist
- Don’t distort or stretch
- Don’t rotate or tilt
- Don’t use on a photo
- Don’t use in multiple colors
- Don’t apply effects
There are no size limits for displaying the logo, as it is designed to be legible even when small. You should leave it room to breathe by not placing any objects in the area around it.
It’s fine to use the logo in any color, but black or white is the simplest solution. It also works well with any of the Wire palette colors.